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Level Up
Clean.

Level Up Clean is a landing page concept for a local cleaning company that didn't have a web presence. The brand is positioned around restoration — "The After Effect" — with citrus and fresh-start metaphors and a sparkle-guaranteed promise.

Role
Brand & UX Designer
Timeline
1 Week
Focus
Brand & Landing Page
⏵ level-up-clean.linzdesigns.io
CASE · 06
Level Up Clean

01 — The Problem

A trusted local cleaner with no way for new customers to find them.

Level Up Clean ran on word of mouth and texts. Without a site, every new lead meant a phone call, and there was no way to show the quality of the work before the first visit.

No Online Presence

Customers couldn't find services, pricing, or proof of work before reaching out.

Inconsistent Brand

Logo, voice, and visuals were ad hoc across socials with no through-line.

Manual Scheduling

Every booking ran through phone tag with no clear service tiers or expectations.

No Proof of Work

Before-and-after results lived in camera rolls, not in front of the next potential customer.

02 — My Approach

Design the brand and the funnel at the same time.

I built the brand voice — "The After Effect" — around restoration, then designed a landing page that lets new customers feel the result before they book.

  1. 01

    Discover

    Talked through the owner's services, ideal customer, and what makes the work different.

  2. 02

    Define

    Positioned the brand around restoration and a 'Sparkle Guaranteed' promise.

  3. 03

    Structure

    Mapped the page around proof — receipts, stats, and outcomes before the CTA.

  4. 04

    Design

    Built a soft lavender system with bold display type and a mint accent.

  5. 05

    Validate

    Walked the owner through the flow and refined services and CTAs based on real bookings.

03 — The Features

A landing page designed to feel like the after, not the before.

  • Hero
  • Stats Strip
  • Curated Services
  • Receipts
  • Schedule CTA
Frame · 01
Hero — 'The After Effect' anchors the brand promise above the fold.
· Hero — 'The After Effect' anchors the brand promise above the fold.
Frame · 02
Curated services 04 — Deep Clean, Recurring Care, Fresh Start, Move-Out.
· Curated services 04 — Deep Clean, Recurring Care, Fresh Start, Move-Out.
Frame · 03
Stats strip — 4.9/5, 12k+ rooms, 100% non-toxic, 92% repeat.
· Stats strip — 4.9/5, 12k+ rooms, 100% non-toxic, 92% repeat.
Frame · 04
Receipts — drag-to-reveal before/afters do the selling.
· Receipts — drag-to-reveal before/afters do the selling.
Frame · 05
Schedule CTA — one clear path from interest to booked visit.
· Schedule CTA — one clear path from interest to booked visit.

04 — Design Decisions

Every decision was made to feel like a brand, not a flyer.

Restoration, Not Cleaning

Positioning around the after-effect makes the work feel like an upgrade, not a chore.

Proof Before Pitch

Stats and before/after receipts earn trust before any CTA appears.

One Clear Path

A single primary action — Schedule — removes decision fatigue.

Bold, Soft, Specific

Soft lavender background, bold display type, mint accent — distinctive at a glance.

Local Voice

Copy reads like a person who shows up on time, not a national franchise.

05 — Reflection

What I learned from this project.

Brand Is the Funnel

For a small local business, the brand and the conversion path are the same thing.

Show, Then Tell

Before/after receipts converted intent better than any headline ever could.

Constraints Sharpen Voice

One page forced every word to earn its spot.

Design for the Owner Too

If the owner can't proudly send the link in a text, the design hasn't done its job.

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